Unit 1 : Introduction to Social Media Marketing

* Popular Social Media
* Planning
* Implementation
* Monitoring
* Updates

Unit 2 : Working With Facebook

* What do you want to get out of your social Web participation?
* How to increase Facebook likes, shares, Reach for posts
* How to find targeted audience on facebook?
* How to create facebook page?
* How to create Facebook groups and participate in a right way?
* Creating Events
* Customizing tabs in facebook page
* Settings
* Page roles
* Cross posting
* Response Assistant

Unit 3 : FaceBook Ads

* Understanding Campaign
* Adgroup
* Ads Structure
* Brand awareness Campaign
* Reach Campaign
* Likes Campaign
* Event Response Campaign
* Boost Post Campaign
* Lead Generation Campaign
* App install Campaign

Unit 4 : Other Facebook Campaigns

* Video Campaign
* Conversion campaign
* Difference between Custom Audience and look alike Audience
* How to use audiences
* Upload custom audience
* Run ads for different campaigns
* Retargeting on Custom Audience

Unit 5 : Statistics

* Reach
* Impressions
* Clicks
* Click through rate
* Conversion
* Conversion rate
* Link clicks
* Link click through rate

Unit 6 : Report Generation And Analysis

* How to generate the reports after running live campagins?
* Analysing the reports and calculating ROI.
* Applying filters
* Applying Rules
* Break down results
* Generating reports

Unit 7 : Working With Twitter

* How to find targeted audience on Twitter
* Creating twitter profile
* Increasing followers on twitter
* Using hash tags
* Embedding the tweets
* Likes
* Retweets
* Lists
* Moments
* Integrate twitter with facebook and other tools
* Customizing twitter profile

Unit 8 : Twitter analytics

* Analysis
* Find Targeted Audience
* 3rd party tools
* Competitor analysis
* Follows
* Unfollows
* Net followers
* Location wise followers
* Twitter ads

Unit 9 : Marketing On LinkedIn

* Creating LinkedIn profile
* Creating LinkedIn page
* Increasing connections by using various techniques
* Discussion on 1st connection , 2nd connection, 3rd connection
* * Finding company pages and following them
* Sending personal invitation
* Who’s viewed your profile
* Notifications
* Messages

Unit 10 : Lead generation using LinkedIn

* Using Advanced filters to find targeted professionals on LinkedIn
* Alumni to connect with previous employers or educational groups
* Creating groups and participating in LinkedIn
* Group access levels
* Page access in LinkedIn
* LinkedIn pulse and content marketing strategies
* LinkedIn Ads
* Display ADS
* Inmail ADS
* CPC ADS
* Sponsored ads
* Lead Generation ADS

Unit 11 : Marketing via YouTube

* Introduction
* Creating a channel
* Uploading Videos
* Editing Videos
* Adding links
* Advertising
* InStream Ads
* TrueView Ads

Unit 12 : Youtube Advanced

* Promoted Videos
* Homepage Ads
* First Watch Ads
* Display Ads
* Mobile Ads
* Insights
* Marketing Strategy

Unit 13 : Working with Pinterest

* Creating Pinterest profile
* Creation of Boards and Pins
* Adding pins in relevant boards
* Increasing followers
* Finding right pins using hashtags
* Increasing network in pinterest

Unit 14 : Analytics in Pinterest
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* Importance of image sharing and role of pinterest
* Indexing pinterest images
* Repins and boards concept
* Sharing pins
* Pinning other pins in our boards
* Pinterest analytics
* Website analytics in Pinterest