Module 1 : Understanding the fundamentals of SEO

Definition and functions of SEO
Understanding Search Engines: working principles, functions, SERP
Exploring Keywords: types of keywords, keywords mix, keyword density, keyword planner tool
All about Traffic: understanding what it means, types and importance
Testing Google Operator

Module 2 : On-Page SEO

Audience analysis and content planning
Listing appropriate keywords for individual content
Search engine optimizing the content: Meta tags, alt tags, anchor text
HTML Web page creation, website submission and verification
Social media plugins
Linking pages internally
FTP

Module 3 : Off-Page SEO

Understanding Domain Authority, Page Rank, Link Building
Learning how to increase page ranks, build links, and garner backlinks
Link building strategies: how to help your business to acquire links
Content Marketing: promoting your SEO rich content, scaling content to build links
Leveraging social media channels for content marketing and link building

Module 4 : Local SEO

Understanding local SEO
Learning advanced levels of local SEO: using Google Places for optimization and NAP
Learning all about classified submission, citation and H-card

Module 5 : Developing SEO content

Learning about the different types of keywords and how to use them in content
Dos and don’ts of keyword placement
Different types of content: descriptive articles, informative blog posts, analytical case studies, website content
Overview Content Management Systems, WordPress plugins

Module 6 : SEO Tools and Google Algorithms

Exploring various SEO tools
SEO monitoring: why it’s important and how to do it
Learning about Panda, Penguin, Hummingbird, algorithms
Tricks, tips and tactics for effective SEO strategy and tackling Google algorithm updates