Masters Program In Digital Marketing(MPDM)
A digital marketing manager is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. … You can save money and reach more customers for less money than traditional marketing methods. Get to know your audience and allow them to know you personally which can help to create brand loyalty .
It will increase their interest in digital marketing and also find them a good teacher for them. hello, this article is very informative for everyone and digital marketing is good field. Great! content is very helpful for me to understand how Digital marketing training become a very good career choice.
Digital Marketing will remain as the most powerful way of Marketing in the future. But as the dynamics of digital marketing is changing every day, a digital marketer has to be agile, alert, and smart and adapt to latest changes.
Over the last few years Digital Marketing in India has witnessed an exponential growth and by the end of the year, 2020 it is expected to generate over 20 Lac jobs per year. … And a company or marketer cannot ignore these users. Hence, Career in Digital Marketing in India is gaining relevance.
Course Content of Digital Marketing course
Fundamentals of Digital Marketing
* Digital Marketing processes
* Increasing brand visibility
* Driving traffic
* Creating ways and means for effective engagement
* Converting leads into customers and retaining them
* Digital marketing performance measurement
Building digital marketing platforms (Websites)
* Understanding the World Wide Web, digital technology and internet
* Designing and developing websites
* Advanced training: Web servers, web hosting, domain names, URLs, CMS, web pages, content creation, SEO
SEO
* Basics Of SEO: search engine, SERP, keywords, traffic, keyword planner
* Ways and processes in On-page optimization
* Ways and processes Off-page optimization
* Using Local SEO for digital marketing
* Monitoring and measuring SEO efforts
Google Adwords
* Understanding inorganic search results
* AdWords account and algorithms
* Types of AdWords campaigns
* AdWords campaign strategies
* Ad keywords and bidding methods
* Creating ad campaigns
* CTR rates
* Monitoring and measuring ad campaigns: conversion rates
* Remarketing
Google Analytics
* Advanced training in using Google Analytics
* Social media marketing
* Facebook Marketing
* Twitter Marketing
* YouTube Marketing
* LinkedIn Marketing
Email marketing
* Understanding Email marketing
* Bulk Emails and Opt-in Emails
* Sign-up lists and auto responders
* Email marketing softwares
* Email testing
* Monitoring and measuring Email marketing performance
Online advertising
* Types of online advertising
* Display, banner, rich media, pop up and pop under
* Different platforms of online advertising
* Uses of in-text, in-page, in-image, in-video ads
* Creating banner ads , media ads and other
* Measuring online advertising performance
Lead genaration
* The importance of lead generation for business
* Developing lead generation strategies
* Understanding lead funnel
* Landing pages, thank you pages: what and how to create
* How to convert leads into sales
Content marketing
* Understanding the essentials of content marketing
* Types of digital marketing content
* How to write : Blog posts, thought leadership articles, case studies, E-books, whitepapers, webinars, infographics, How-to guides etc.
* Keyword usage and placement
* Developing content that is search engine optimized and social media ready
* How to promote individual pieces of content to increase traffic
* Repurposing content
Affiliate marketing
* Affiliate marketing overview: 3 As of affiliate marketing
* How Affiliate Marketing works: what it takes to be an affiliate marketer
* How to use affiliate marketing for making money
* Getting approved as an affiliate marketer
* Top affiliate networks in the world
E-Commerce marketing
* Understanding e-commerce: learning how to use the internet for your business
* SEO for e-commerce websites
* Tips, tricks and techniques for effective e-commerce marketing
* Developing an awesome strategy e-commerce business marketing
* Leveraging social media for e-commerce marketing
* Affiliate marketing in e-commerce
Learning about adsence
* Learning what AdSense is and how it works
* Learning how to create an AdSense account and how to use it
* Placing ads in blogs
* Blogging
* Understanding what a blog is
* Business benefits of a blog
* How to create a blog
* Writing content for the blogs: style and structure
* Types of blog content: text post, video blog post, infographics,
* Driving traffic through blogs
* SEO for blogs
* Promoting blogs
* Managing blogs: comments, followers, social plug ins, RSS feeds etc
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